‘What another city is to its own boundaries and territory, this city is to the boundaries and territory of the entire civilised world’ (quoted in Favro 2006). These words, spoken by Greek orator Aelius Aristides in the first century AD, refer to Imperial Rome: the greatest and most powerful city of the classical Mediterranean world. He refers to the ‘global’ reach of the Roman Empire; the city exerted influence in all corners of the civilised world. Ancient Rome provides the ultimate model of an imperial city, and due to its profound effects on the cultural landscape of Western Europe, has become the benchmark of civilised imperial grandeur. The Ancient Romans built their visions of empire into the urban and cultural fabric of their city, using imperial memories, display, icons, and spectacle to cement their ideals of the great imperial city into the built environment. This then formed the blueprint for Rome’s reincarnations as centre of Christendom and the new visions of Mussolini’s Third Rome. But Ancient Rome’s imperial model has also been imported to Western Europe’s greatest imperial city: 19th-20th Century London, at the zenith of imperial pride. The authorities, planners and architects of London sought to create a capital fit for the largest empire the world has ever seen, and sought to create a British Rome, a worthy inheritor of the idealised imperial city of the past. The parallels between imperial Rome and imperial London would be remarkable if it wasn’t for the fact that London was built as a conscious imitation; this was achieved, however, with a British spin to give London a unique imperial landscape compared to European rivals.
To the elites of Rome and London, the status of imperial power was the epitome of civilisation. The Romans had brought culture and development to the barbarians of Europe and Africa through their superior military, political, cultural and intellectual might; it was the sign a society’s development and achievements. The imperial nation thus represented the model of progress and modernity to the rest of the world. This imperial vision was focussed in the imperial city: a showpiece of civilisation and superiority, designed to be an impressive beacon of superiority. The imperial city should elevate the public to the status of enlightened conquerors, and impress the colonised with the permanence, order, and power of the imperial state. These visions of empire are primarily held by the elite of society, and are translated to the public through the creation of a physical and cultural imperial landscape, conveyed not only through architecture, monuments and public space, but also through festivals, pageants, and imperial display.
Rome is a site of memory, in which past greatness can be remembered and represented; not just through the careful display of monuments and ruins in the recent past, but also in Imperial Rome, where the Golden Age of Augustus emphasised tradition and stability through preserving the rituals of the past. The Augustan building boom, whilst impressive in scope, remained conservative in outlook; building design looked to past models of architecture rather than the creation of something new and innovative. ‘The message was a vision of Rome’s past, a myth to reassure all about the transcendent greatness of Rome, and an image of Augustus himself as bringer of peace and prosperity’ (Stambaugh 1998). However, the most concrete – and influential – expressions of imperial memory were in the reliving of past military triumphs through triumphal arches – structures whose only function was to glorify a particular military venture, and commemorate a great event. The Arch of Titus, built just outside the Roman Forum, was built to commemorate the victories of Emperor Domitian’s brother; the Arch of Septimus Severus, built at the other end of the forum, was built to commemorate the victories of the emperor in the Parthian campaigns. Such symbolic structures were purely for the glorification of imperial military prowess, and served as a constant reminder of the power of the state in the built environment.

The memory of Imperial Rome was instrumental in the formulation of new imperial visions of Italy in the late 19th Century. The monument to Vittorio Emmanuele II (the Vittoriano), built in 1911, was designed to manipulate public memory of Rome and past imperial greatness. The classical style in burnished white stone emulates the classical past of the Roman Empire and the great monuments of the past civilisation; the sculptural figures on the façade represent the cities of Italy, depicted in the dress of the time of their greatest historical influence. ‘The monument develops a heroic narrative of Italian history’ (Atkinson and Cosgrove 1998), emphasising past greatness and attempting to unify a newly created Italy through the memory of an ancient and glorious past. The ruins themselves were excavated and cleaned by the new Fascist regime, attempting to ‘form the spectacular backdrop to the new monumental avenues constructed to stage the rituals and performances of Fascism’ (Atkinson and Cosgrove 1998). The city was beautified and its remains were recreated as ‘works of art’, isolated from the fabric of the city; ‘cleaning up’ and repackaging the past (Agnew 1995) as part of a new imperial vision.
London attempted to portray itself as a direct inheritor of the status of Ancient Rome; the British Empire, too, was bringing light and civilisation to the barbarian lands of non-Europe, part of the westward march of progress. In order to emphasise the past glories of Britain, new sites of imperial memory were created to celebrate British victories; Trafalgar Square pays homage to the pre-eminence of Britain’s role in battle, and Nelson’s column was once surrounded by statues of the military heroes Napier, Havelock and Gordon (Schneer 1999). Nelson’s column itself was designed to resemble a column in the Temple of Mars the Avenger, a building of the Augustan era, whilst nearby Waterloo Place memorial was based on Trajan’s column. The triumphal arches of Rome were also recreated – not to commemorate great battles, but simply to emphasise London’s connection to Rome’s imperial grandeur.
Classical architecture is the lingua franca of imperialism. Its widespread use in the Roman Empire (reinterpreted from the Greek model) ensured that the ‘regular and orderly principles of classical architecture were seen to symbolise and reflect civilised values including order, economy, and secular probity’ (Bremner 2005). Public and private buildings were designed in classical styles in line with these values – it became the dominant style of Whitehall and the City, two symbolic nodes of empire. Soane’s design of the Bank of England was based on the Temple of Sybil in Tivoli; Bank Junction’s landscape of power is based on the stability, order, and splendour of Roman architecture. The new India office portrayed a fictionalised memory of the British experience in India; Wyatt’s decoration of the façade recasts the rather sporadic, opportunistic, and complicated manner in which the British amassed and ruled their Indian empire, conveying instead the image of a natural, even seamless rise to power all but complete in its illusion’ (Bremner 2005). The parallels with the style of the Vittoriano monument, and the way in which the two buildings use architecture and sculpture to create a fictional memory of history, is evident.

Imperial displays could be used to showcase power and progress; this could be through the design of buildings, layout of the city or displays of the colonies in temples, palaces, theatres and museums or through the creation of grand vistas, in both Ancient Rome and Imperial London. In Ancient Rome, temples and palaces were status symbols built primarily to the glorification of a particular individual, such as the Forum Iulium built by Caesar, or Augustus’ Forum Augustum. They are not thus strictly imperial; neither did the Roman’s have much of a concept of urban layout as a spectacle. Emphasis on the cityscape or vista is a more modern idea, used by Mussolini in the new roads bulldozed through the medieval city to create grand new thoroughfares. In London, the Mall was enlarged to become an imperial stage linking Trafalgar Square with the monarchy in Buckingham Palace. This gave London a key new axis of power, creating a grand Haussmann-esque stage for imperial ceremonies. The axis of Whitehall was connected to Trafalgar Square, a showcase of military power, which was connected via a distinctly Roman archway to the monarchical and ceremonial avenue of the Mall. Westminster thus became a new stage for the display of imperial power. However, neither Roman nor London authorities were ever able to create a grand Parisian-style master plan for their respective cities; Mussolini and London city planners were thwarted by complex property rights and conflicting interests, lacking an authoritarian emperor to force through changes in the cityscape.

The creation of imperial displays for consumption by the general public is unique to London. In Ancient Rome, displays of war could often be displayed in temples; but in London, it was the museum that became the primary vehicle of imperial enlightenment. In buildings such as the Imperial Institute, the empire could be displayed for the enlightenment of imperial citizens, educating them about their ‘brothers and sisters’ in the British overseas colonies. South Kensington became a new educational landscape emphasising the civilisation of London: a new ‘imperial archive’ (Driver and Gilbert 1998), proving that knowledge equals power. The empire could be consumed in different forms in the new department stores of Selfridges and Harrods, where imperial produce could be consumed in a self-consciously imperial setting.
These visions of empire were embodied in an urban landscape in a very physical way: in buildings, structures, and icons, creating a visual landscape of imperial values and spaces. But through the use of the spectacle, the population of the city, as well as national and international visitors, could be united in imperial fervour and display, creating a civic enthusiasm for empire in patriotic cultural and mental landscapes. The Romans are famous for their use of the spectacle; in gladiatorial battles, the exotic – often animals or foreign slaves – could be exhibited in an entertaining and blood thirsty fight to the death. Military processions would celebrate victorious campaigns and display the spoils of war for the edification of the public. In Mussolini’s Rome, fascist displays of power exploited the broad new avenues of the Via dei Fori Imperiali and the new Piazza Venezia in front of the Vittoriano monument. Fascist displays utilised the ancient backdrop of the Forum, and the new imperial display of the Vittoriano monument as a stage set for the Third Rome, emphasising the historical continuity and glorious past and present of the Eternal City.

In London, imperial display reached its greatest fervour in the many imperial exhibitions. The Festival of Empire in the Crystal Palace in 1911 was a four day patriotic extravaganza: the Pageant of London, forming part of the celebrations, emphasised not just present imperial grandeur but the past glories of British history. Pageants were ‘thought to be of educational value, instilling in participants and audiences alike a love of region, nation and empire’ (Ryan 1999). Schneer (1999) describes in vivid detail the preparation that went into staging the return of the City Imperial Volunteers in 1900, on their way back from a successful campaign in South Africa. The route of their procession was designed to go through all the imperial theatres in London, which could be seen to maximum advantage by the maximum number of people possible. Displays and festivals such as these fostered a sense of national pride in the city and empire, recasting London as a giant imperial stage.
There are many visions of empire, just as there are many imperial cities. This essay has focused on the visions of elites in building imperial capitals, creating imperial propaganda designed to enlighten citizens and impress visitors. Ancient Rome has provided the benchmark in imperial values, and has been conceptualised ever since its collapse as a place of imperial enlightenment and a bastion of civilisation, in stark opposition to the barbarian Other that eventually brought the civilisation to its knees. Rome’s subsequent development has been shaped by this memory, and utilised by the Papacy in the construction of new Classical churches and by later leaders reshaping Rome as an imperial European capital. London was believed to be the direct inheritor of Ancient Roman values, and so their visions of empire closely match those of ancient planners and architects – although with time- and context-specific differences. The imperial visions of military prowess, cultural enlightenment, civilisation, and progress were all fashioned in Ancient Rome; the first urban model for the rest of the world to emulate. These ideas were translated to built and imagined landscapes through memorialisation of an idealised past, the use of imperial display, the use of architecture and sculpture, and through the use of spectacle to create a city worthy of empire. In turn, this helped to create citizens who were worthy of the city: a city whose reach was designed to be felt by the entire civilised world.
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